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Printemps
Marketing department
since 2008
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Director – internet
department
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Strategic decisions to help Printemps department store rise in luxury range. Tools definition to
gain in store traffic. Increase and valorization of email database, connected to business intelligence legacy
tools. Web and email usage patterns analysis. Definition of distinctive
online services, especially for participative web and mobility (iPhone.)
Creation of online partnership with suppliers. Identifying digital goals
for different departments of the company, including advertising, in store events,
public relations, internal communication, and international customers.
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Definition
of the functional details of web
operations, Choice, brief and conduct of web agencies. Choice and supervision of external contractors for
coding on the mutualized platform for the different web sites.
Management of the internal webmaster team. Respect of the offline corporate
identity, and its adaptation to digital. Management and conflict resolution
for domain names.
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Technical
architecture definition. Coding standard and
quality leader. Management of the external contractor for hosting and supervision.
Supervisor of the content management tool, web analytics (Omniture), email
routing (Epsilon), SEO/SEM.
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In
charge of the budget for digital structure. Competitive intelligence for
ecommerce matters (participation at French and international meetings).
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Printemps.com
PPR Group
2001/2007
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CTO – Printemps wedding
registry and printemps.com
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Participation
to the definition of online strategic decisions for the online subsidiary
of Printemps group. Especially since the very beginning of the “bricks
& clicks” wedding wish list project, involving multiple companies
(Printemps, Fnac, Conforama, Madelios, Citadium.)
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Creation of a mutualized platform using Microsoft
technologies for all web projects.
Choice of a hosting solution, SLAs definition, and redundant architecture.
Coding and testing platform creation. Definition of coding standards and
quality.
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Complete redefinition of the former wedding
list system using cross-channel web technologies (in store intranet and
extranet, internet, Minitel, SMS, phone and postal mail.) Interfacing with legacy applications
(point of sale, products database.) Web
services integration with external partners. General contractor for the
technical project (2M€.) First large implementation in France for Microsoft .Net technology. Technical
lead for evolutions and corrections after the launch at mid-2002.
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Conducting
call for bids, and supervision of the external contractors into the
delivery of a range of mutualized tools for the different web sites of
Printemps.com (mass emailing, incoming email, content management,
e-recruiting, SEO.) Ecommerce site
creation based on Microsoft Commerce Server 2002, and supply chain
workflow definition based on in store picking.
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Management
of the webmaster and other external contractors. In charge of the budget (0.5 M€.)
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PhotoMove
subsidiary of GrandVision
Group
July to November 2000
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CTO – digital pictures
hosting and photofinishing
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GrandVision, a French leading
group in retail, operates a photofinishing activity using its 400+ retails
network and the two major brands PhotoService and PhotoStation (16% of the
french market). A spinoff was created in June to handle its online
business.
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Definition of a complete operational “bricks
& clicks” strategy co-working with the
brands' management. Projection of this strategy within an operational
framework with the respect of the constraints of logistics and
manufacturing of digitalization and printing of the photographs.
Recruitment of a fundamental technical team (7 people).
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Selection
and management of the relations with the various consulting and development
firms (Morse, Fi System) for the general and detailed technical
specifications (budget 2MF.) Lead on
the definition of a complete architecture of the information system,
with a broad study of the software tools available in the JSP/Java/J2EE
universe. Strong requirements for load scaling in respect of consultation
and storage.
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MultiMania Production
1997/2000
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Project leader –
personal web hosting service
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Following the merger between
the free historical leader in web page hosting in France Mygale.org,
definition and complete setup of the technical platform of MultiMania.
FreeBSD, Solaris, Apache, PHP, MySQL.
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Design and implementation of
the HTML chat server 400+ simultaneous users. Confrontation with concepts
of strong scaling and security issues. Windows NT, server side Java, access
to MySQL database using JDBC.
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Choice, integration and
development of the search engine
of MultiMania based on the Verity clustered version K2. Platform Solaris
SPARC, server side Java, native code integration using JNI, shell scripts.
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Research on the written
interactions in natural language
for the creation of an online collaborative game based on textual dialogues
with non-playing characters. Immersion in the research activities on NLP
(natural language processing) and the representations of discussions using
graphs. Development of a proof of concept (client/server in Java, RMI and
JNI integration with legacy code like the WordNet dictionary.)
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Participation to the
development and installation of an exhibit for the Paris Science museum
(Cité des Sciences de La Villette). Java
expertise for the museum and development of service contents for their
openning (Java applet, video on demand - JMF, Java ready set top boxes,
CORBA, ATM.)
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CERN
European Organization for
Nuclear Research, Geneva
16 months 1995/97
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Civil military service –
code development
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Responsibility
for the development and the maintenance of the alarms management software
of the particles accelerators LEP and SPS. C based Client/Server, Unix
platform (HP-UX), XWindow, Oracle, Pro*C (100,000 lines of code, 100,000
alarms defined, 4,000 alarms/day).
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Creation in Java of an
intranet web emulation and gateway to the legacy system of control based on
the Teletext format. Launching of a project
for the use of Java for the consultation of alarms via an intranet
Client/Server and a graphic interface similar to the current system.
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ENSEEIHT
Computing science section,
"Grande Ecole" for Electrical engineering, Electronics, Computing
and Hydraulics of Toulouse, France)
1992/95
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3rd year in special section "man/machine interface,
computer-integrated manufacturing, robotics".
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Design and development
of a software generating graphic animations for the multimedia team of the
LAAS-CNRS; multimedia streams, C++, XWindow, multithreading, time-based
Petri nets. (Training course of end of studies, 3 months.)
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Creation of the Web
server of the School. First
involvement in the Web field before its general exposure. Definition
and installation of a repository for research papers, CGI-scripts.
(Training course of beginning of 3rd year, 2 months.)
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General scientific studies (“Bac
C”). "Grandes Ecoles" preparation. Ranked first for the admission
at ENSEEIHT.
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English language
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Common practice in technical
context. Heavy reader. Many stays
abroad. Experiment of work in international context at CERN and MultiMania.
(TOEFL scoring 587.)
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Project management
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Management
and motivation of a ten persons team. Relationship with multiple technical
contractors and web agencies. Hardware buying. Financial negotiations. Human relationships experience in both
startup and large company spirit of management. Knowledge in new rapid
development methodologies, as XP, and continuous quality improvement like 6
Sigma.
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Strategic thinking
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Participated
to business model creation of
several companies and projects. Definition of a strategic vision for a
competitive landscape into middle to long term time frames. Redefinition and
optimization of tools, methodologies, and their organizational implications. Strong
knowledge of the different classical
business models of the B2C web.
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Marketing and communication
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Good understanding of marketing thinking, often
used in project functional definition phases. Expertise in web ergonomics,
and in B2C web sites conversion optimization. Creative thinking and
innovation.
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Retail
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Knowledge in the particular business context of
the retail industry. Especially big stakes in terms of cash flow,
profitability, customer acquisition and retention, customer
relationship, relationship with suppliers.
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Java / .Net
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Practice
of Java since the creation of the platform in 1997. Technical
direction of the first big French project in Microsoft .Net in 2001. Knowledge
in PHP, C et C++. Proficiency in code quality, object oriented development, maintainability,
scalability. Understanding of development specificities in “cloud computing”
context, experiments on Amazon AWS.
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Unix / Microsoft
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Good
knowledge of Unix administration
and Windows Server web
platform (IIS, SQL Server 2000 in cluster,
Application Center 2000, Commerce Server 2002, Visual Source Safe).
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Open source software /
Web 2.0 / Mobility / SEO
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Numerous
implementations of open source software.
And general capacity of comparing free with commercial packages, based on
total cost of ownership. Strong
knowledge of web 2.0 technologies for architecture impact, ergonomics,
and semantic web. Development of two iPhone applications. Good understanding
of search engine optimization.
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Network / Hosting
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Capability
to create from scratch a complete architecture,
from network infrastructure hardware (routers, switches, firewalls, load
balancers) with specialized contractors, definition of bandwidth, storage,
hosting and SLAs. Good knowledge of security
management.
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